WHAT WILL YOU SAY?
Subject – the part of your environment you select to disclose to your audience
Thesis – the controlling idea of your communication
Information – the knowledge, observations, opinions, or research you use to support
the thesis
WHO WILL YOU SAY IT TO?
Audience – the person or group you intend this communication to reach
Types: specialized or general
Expectations: format and length
WHY WILL YOU SAY IT?
To persuade
To inform
To entertain
HOW WILL YOU SAY IT?
Rhetorical pattern by:
narration – explains by using a story
description – explains by putting the concept into 3-D space, appealing to the
senses
exemplification – explains by giving examples
process – explains by setting forth the steps or stages it takes to complete it
comparison/contrast – explains by showing likenesses/differences between
concept and something audience knows; or by showing likenesses/differences
between concept and other items or elements in its class
cause/effect – explains by tracing its origin and development or predicting how it
might change in the future
division/classification – explains by subdividing the concept into its parts or
by distinguishing the concept in relationship to its class
Argumentation by:
deductive reasoning – general to specific
inductive reasoning – specific to general
authority citation – referencing thoughts from a recognized authority on
subject
statistic application – using statistical information to emphasize a point
HOW WILL YOU EXECUTE IT?
Style – write/speak to the purpose and audience
Plan – outline
Editing – expect to do it!
Logic – does this make sense?
Limits – think time and space
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