8.22.2008

What's in a name?

Picking a title is important for your blog…

It gives your audience an idea of what you intend to write about and for many will decide whether or not they want to take the time to read your blog...

Before landing on a name there are a few things to consider:

1. Will people be able to find you on the internet? And do you want people to find you?

Having your name or ministry in the title can help out anyone who is trying to Google you… having the name of your country in your title is also helpful if you want random people to stumble on your blog if they are visiting the area and doing a random search of your country or particular ministry…

If you are in a sensitive area I would consider excluding your name, ministry and country… “onlyheretodobusiness” … “didntcometopreach” … “amnotamissionary”… although many of these countries already have filters to block the contents of blogs and other modes of free expression…

2. Can people spell it correctly?

It didn’t take long for me… and others… to figure out that “stonsinuganda” could easily be mistaken for a hippie safari… “Stoned In Uganda”… I stuck with the title anyway… partly because “Atherstone” is commonly misspelled… Aurtherstone… Atherston… Atherrock…

Often people get too cute with their spelling… “2lejit2qwit”… would probably only be recognized by people who still sleep in hammer pants…

3. Does it reflect your writing?

I had a friend name his blog… “primitive thinking”… but a better name would have been “no time for thinking”… within a month he had run out of time and ideas…

Another friend calls her blog “ramblings of no consequence”… for a missionary I would suggest that there can be great consequences to your writing… offending donors, nationals and just about anyone you chose to write about by name…

4. Does it sound like something it shouldn’t?

Write out the title and use your jr. high imagination for awhile… it’s amazing what you’ll find…

The best advise I can give for picking a title would be:

1. Keep it simple
2. Be true to who you are and your writing style
3. Consider the audience you desire to attract